celebrating the diversity of filipino beauty.
What Is #MagandangMorenx?
(pronounced mah-gahn-dahng mow-ren-ecks)
“Magandang Morenx”, literally translated to “beautiful brown skin”, is a campaign aimed at challenging the traditionally enforced beauty standards within mainstream Filipino media. From whitening creams to an entertainment industry saturated with mestizas, the legacy of the 333 Spanish colonization of the Philippines from 1528-1898 can still be felt in this worship and desire for white skin.
Tan and brown-skinned Filipinos are made to feel insecure, ashamed, and embarrassed of the natural color of their skin despite being indigenous to a cluster of tropical islands in the southeast Pacific, where the geography and climate make brown skin the norm. #MagandangMorenx was created in 2016 to empower, reclaim, & redefine what it means to be a Filipino & celebrate our diversity of color.
watch the video below to learn more
WHO & WHY
Hi! I'm Asia Jackson and I'm a half-Filipino, half-Black actress and digital creative based in Los Angeles, California. I spent a ton of my childhood in the Philippines, always visiting on vacation and even living and going to school there.
Every moment I spent in the Philippines, I became increasingly more aware and frustrated with the colorism so deeply woven into the culture. The toxic idea that dark skin was ugly, made me ashamed and embarrassed of the color of my skin. It took me a very long time to love my color as it is, and I never want anyone to feel the way that I did.
I created #MagandangMorenx in October 2016 to help open dialogue for an issue that, for some reason, everyone likes to ignore. No more. Let's get real with each other, let's get real with ourselves, and let's celebrate the diversity of Filipino beauty!
Why "Morenx" Instead Of "Moreno/Morena" or "kayumanggi"?
"Morenx" is used in the movement name and hashtag to be inclusive of all genders. While Tagalog is technically a gender-neutral language with no gender pronouns, the Spanish influence on the Filipino language is apparent with words like "moreno/morena". I was originally going to use the gender-neutral "kayumanggi", however this hashtag was created in 2016 when the Twitter character limit was 140 characters. "Morenx" was also chosen to acknowledge the colonizer's role in the establishment of the Filipino caste system.
impact & influence
#MagandangMorenx trended worldwide four times since its conception. Thousands of Filipinos from all over the world shared (and continue to share) their own stories and personal experiences with colorism in Filipino culture.
IN THE PRESS
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